Federal law and the laws of almost every state, including the State of Michigan, prohibit, with few exceptions, the operation of a “lottery” as a form of gambling. It is, therefore, essential that the operators of a sweepstakes avoid the “lottery” characterization for purposes of these laws. As a general rule, a prohibited “lottery” consists of three elements: prize, chance, and consideration. The first two of these elements will be present in every sweepstakes or promotion where a winner or winners are selected from a larger group (i.e., chance) and then granted something of value (i.e., a prize). The key to avoiding the “lottery” tag then is to eliminate the third element, “consideration”.
In legal parlance, “consideration” means a benefit, or something of value, conferred from one party to another in exchange for the performance or promise of performance by the other party. In the case of a typical lottery, my money for a lottery ticket is consideration for being able to participate in the drawing and, if I win, being granted the prize.
A sweepstakes, on the other hand, avoids the issue of consideration by allowing anyone to participate in the drawing without payment or other conditions – such as making a purchase or doing some act requiring the expenditure of money, time, energy, or effort sufficient to be deemed “consideration.” In most cases, sweepstakes avoid the issues of consideration by allowing contestants can enter the drawing simply by completing an entry form.
If you or your company are interested in running a sweepstakes or promotion involving prizes, please give us a call. In addition to avoiding the lottery tag, a properly run sweepstakes requires good rules and procedures, and in some cases bonding to comply with applicable laws.
–Matt


